Kimora Lee Simmons Leissner is taking us back to the early 2000s. The model and entrepreneur is relaunching her urban wear fashion brand Baby Phat and is making a collab with Forever 21 this summer!
Baby Phat was established in 1998 and became a major influence in hip hop fashion. The company was previously owned by her ex-husband Russell Simmons and sold in 2010. The Baby Phat Instagram page posted the announcement on Thursday and is almost sold out already with 75,000 followers. The collection includes crop tops, bike shorts, sweatshirts, bodysuits, and earrings. Both her daughters Ming Lee, 19, and Aoki Lee, 16, starred in the Baby Phat x Forever 21 campaign. Diddy’s two daughters, D’Lila Star, and Jessie James Combs were featured in it as well.
Kimora Lee Simmons Leissner said in a statement to People, “It’s going to be an ode to the past but then they will pick it up where they left off. It’s all going to be still cool, still sexy and still fun.” The fashion designer will run Baby Phat with her daughters using their knowledge of fashion in the interests of the next generation.
View this post on Instagram
Shop #F21xBABYPHAT available in-stores + online now! ✨ (shop link in bio)
Written by Gayla Bridges
